When Tom Ebling was CEO at Demandware, he insisted on a loss review of every deal that made it to a certain stage in the pipeline.
“It helped us know if we forecasted incorrectly… or if something went wrong in the deal.”
Tom then had the marketing team present a summary of these win-loss findings for the entire leadership team.
The three things these read-outs always included?
To find out the third and final section, grab our latest resource ‘Three win-loss secrets from the C-Suite'.
Plus, other win-loss tips from execs and board members that you can use to nail how you deliver win-loss to close out the year.
(These tips are pulled from appearances on Blindspots, a Klue Original on the Compete Network hosted by Ryan Sorley, VP of Win-Loss.)