Your best source of intel is a direct line to the field. This checklist will get the most out of your win-loss interviews; who to ask, what to ask, and when to ask it.
Whether you’re selling widgets or wombats, your single most important mission is to understand your customer. And the best way to do that is to talk to them. Turn your win-loss interviews into usable competitive intel by asking the right questions and this checklist will ensure that you don't miss a thing.