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Win-loss Analysis Template for Your Executive Summary

Use this editable template to build and present the most effective win-loss summary for your executive team.


Win-loss is key to our Competitive Enablement program and using both insights gives us a more complete GTM picture.

Mark Balkenende,

VP Product Marketing @Matillion

Headshot_BlueCircle_MArk Balkenende


Here's what you'll get in the template:

    • The 8 research categories your win-loss summary can cover 
    • Outlines for presenting qualitative and quantitative data for each category
    • A plan outline for actioning on the win-loss results