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The 2022 State of Competitive Enablement Report

A deep dive into the trends, priorities, and challenges competitive enablement programs face today.


of respondents said their landscape is more competitive.


of competitive enablement programs prioritize supporting sales.


of competitive enablement programs AREN’T measuring performance.

What is the State of CE Report?

Feel like you’re building your competitive program in a silo?

Want to know how others are approaching competitive enablement?

Look no further.


Introducing the State of Competitive Enablement Report

It’s a deep dive into how businesses are building and running competitive enablement programs, including:
  • The trends (88% said that their industry is becoming more competitive)
  • The priorities (3 out of 4 compete programs prioritize supporting sales first)
  • And, of course, the challenges (54% of compete programs don’t measure success in any way)
There are plenty more stats where that came from. Grab your copy to see where you stack up.

Officially the g2 leader in Competitive Intelligence tools