On-DEMAND Webinar

How to Enable Your Revenue Teams with Competitive Intelligence

Duration

58 min

This webinar is best for:

Sales Leaders

Product Marketers

Resources

Download the Deck - How to Enable Your Revenue Teams with Competitive Intelligence

Are you enabling the right teams?

We talked to 550+ stakeholders and CI pros to find out what companies actually want from their competitive enablement programs.

What we found is a surprising disconnect between the priorities of many programs today, and the expectations held by the rest of the org (including executives) to enable all revenue teams - sales AND customer success.

Join Katie Berg and competitive program strategist Nire Seevaratnam as they share a roadmap on how to enable your revenue teams with competitive insights that drive measurable, bottom-line, results.

Here's what we'll cover

Where leading teams are focusing their competitive enablement efforts in 2021.
Our secret playbook on rolling-out a competitive program that drives lasting engagement with your content.
Real-life examples of how leading B2B SaaS companies are enabling entire revenue organizations.

About The Speakers

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Niresan Seevaratnam
Competitive Program Strategist, Klue

Niresan has with 7+ years of experience working in both Sales and Account Management in the SaaS space. At Klue he specializes in guiding enterprise organizations on building and scaling competitive enablement strategies.

Katie Berg
Director of Marketing, Klue

Katie is a sales-driven, B2B marketer with 12 years' experience leading marketing teams in high growth organizations. At Klue, Katie is responsible for growth of pipeline and revenue, including leadership of the sales development team, in the high-growth market category of Competitive Intelligence and Enablement.