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👀 Know your sales org inside and out 👀 Sophos has a sales force of more than one thousand sellers and support staff — […]
🪨 The only constant is change 🪨 When was the last time you were in a strategy meeting and heard, ‘Let’s just keep things […]
🃏 How often should you update your battlecards?🃏 HubSpot has a handful of major, direct competitors. They also have a dizzying amount of tier-2 […]
🦖 Going the way of the dinosaurs 🦖 In some ways, selling in 2023 is the same it was in 1993. It’s about relationships, […]
🎓 Three things I learned about competitive intel newsletters 1️⃣ Make it sound conversational 1️⃣ A career in the enterprise has given Penny’s writing […]
He grew up the son of a fisherman in towns all over the Gulf Coast, for no more than three months at a time, […]
Collaboration makes the dream work. That’s how the expression, right? Anyway, I got to do some serious collaborating over the past four weeks […]
⚡️ Breeding Positive Friction in the Org⚡️ Success in product marketing, competitive intelligence and competitive enablement is all about building relationships. You build relationships through trust. And you […]
Compete pros and product marketers are some of the hardest-working people you’ll ever meet. Always pushing for excellence and striving for perfection. But since […]
All roads lead to product. Good marketing amplifies. Good sellers seal the deal. Good CSMs keep customers for life. But if it’s all built […]
We celebrated AI Day at Klue this week. We cleared our calendars and dove into the myriad AI tools out there to learn how […]
We’re barely two weeks into it and the jury’s still out on Threads vs Twitter. If you caught last week’s edition, you’ll know I’m […]
I strongly believe there should be less social media and not more. I also resist buying into fads at all costs. I betrayed both […]
Ricky Bobby, Will Ferrell’s character in Talladega Nights, had one simple mantra: if you ain’t first you’re last. Later in the movie, however, he […]
Lying is bad. When you’re the CEO of a publicly traded company, lying is illegal. That doesn’t always stop them from doing it though… […]
Pretending you’re not paying attention to competitors is dumb. Sorry, but it’s true. When leaders say all they’re focused on is themselves and not […]
🚫 Why Ad-Hoc Win-Loss Programs Fail 🚫 Conveying the value of win-loss insights to executives isn’t the hard part. It’s getting organizational buy-in to […]
If you’re not using sellers as a source of win-loss intel you’re doing it all wrong. Of course, if you’re ONLY using sellers you’re […]
“Find the inherent weakness in your competitor’s strength.” Spend too much time harping on weaknesses and you’ll quickly find yourself up Poop’s Creek without […]
🎥 Keeping focused and making an impact 🎥 🔍 Sometimes you need to show people how bad things are for them to change 🔎 […]
Last year we marched into Minneapolis for SCIP IntelliCon 2022. We interviewed 12 compete pros and turned them into our Klue LIVE at IntelliCon […]
The 30-thousand-foot view versus getting in the weeds. Anyone looking to bring long-term strategic value and day-to-day execution to their organization needs to do […]
I don’t want to give away too many spoilers here… But the Klue content team was in Scottsdale for SCIP IntelliCon, and my guys […]
3 Ways to Support Sales Win More Deals (in Less Time) Deals are won and lost in the margins. Some deals you never really […]
🧒 When You’re New to Product Marketing… 🧒 Using marketing jargon in your sales enablement collateral is a big no-no. It’s the kind of […]
If end of quarter made you feel like this guy who got absolutely smoked by a security guard while proposing at a Los Angeles Dodgers game, we’ll […]
Spring is here. The days are longer. And…it’s still raining in Vancouver. Whether you’re in the dreary PNW like I am, or making us all […]
Every once in a while, there comes a week so full of competitive content, clear takeaways and good vibes that you almost can’t believe […]
My mug is overflowing with compete content from the week that was, so let’s dive straight into things. A familiar face, Pat Wall, joined […]
I’ve said it once and I’ll say it a million times more: The compete community is so damn impressive. The proactive knowledge sharing and […]
“We need to be proactive, not reactive,” has officially become one of my most loathed clichés in business. It’s not because it’s not true. […]
As Bob Dylan said in his iconic song “Like a Rolling Stone”: When you got nothin’ / You got nothin’ to lose If you’re […]
Valentine’s Day is nearly upon us and it’s time to reflect on the wrenching heartbreak Grayson experienced last year because of his lacklustre win-loss […]
Clara Smyth officially joined Klue this week. It’s the most exciting piece of news since we announced our acquisition of DoubleCheck Research two weeks ago. (January was a […]
How many synonyms of “big” can I use to describe how gigantically momentous this massively important week was for Klue? (Four I guess…not bad, not bad.) In case you missed […]
Last week’s edition of ☕️Coffee & Compete 🤜🤛 was a 2022 retrospective. And it would be fair to argue that we’re too deep into 2023 for another one… […]
Allow me to introduce a cool competitive concept in Coffee & Compete today. It’s all about the slice of revenue you should have won […]
This week marked a first for the Competitive Enablement Show. We’ve hosted star PMMs, Hall of Fame Compete practitioners, and even a CEO or two. But […]
Compete Week 2022 is officially in the books — and what a week it was. If you were registered or in attendance, we’ll be […]
While my American friends are slowly recovering from a Thanksgiving-induced food coma, my fellow Canadians and I already awoke from ours in mid-October. Meaning […]
Allow me to be your tour guide for the day. With just over a week to go, the lineup for Compete Week 2022 is locked, the […]
If compete is in your job description, you probably spend at least some of your time onboarding new reps. It’s one of the most […]
📈 Changing competitor field dropdown options in your CRM increases response rates If your company struggles with CRM data hygiene, rest assured you are […]
💡Three Things You Need to Know About Comparison Pages💡 1️⃣ Prioritize differentiation and messaging over SEO optimization Yes, yes, SEO is super important when […]
🎙️Two CEOs Walk into a Podcast Studio…🎙️ It’s not every day two CEOs waltz into the virtual podcast studio and lay down a killer […]
3️⃣ Three Things You Need to Know About Win-Loss 3️⃣ Win-loss programs. So hot right now. It’s no wonder why. Insights drawn from a well-run win-loss […]
🤝 Tactical Trust Leads to Strategic Success 🤝 Competitive intelligence pros who love the sound of their own voice, live in an ivory tower and sound […]
🌳 Rooting Your Compete Program in Reality 🌳 Salesforce VP of Competitive Intelligence Dan Hamilton has lived in the world of compete for more than […]
📐 10 KPIs to Measure Competitive Success 📐 The player that gets the ball over the line is the one credited with the touchdown. To them […]
👯Your Product Team’s Closest Ally 👯 Molly Gallaher Boddy wants to be her product team’s closest ally. A trusted advisor and consultant who supports, pushes […]
🗺️ Tracy Berry’s 30-60-90 Roadmap for Compete Programs 🗺️ The First Lady of Compete joined us for the 50th (!!) episode of the Competitive Enablement Show. […]
⚾ 5 Skills Competitive Enablement Pros Need to Master ⚾ The best baseball players are the ones who master these five skills: 1) Hitting for average […]
⚙️ Don’t Get Wrapped Around the Axle ⚙️ Datto’s Director of Competitive Intelligence Dustin Ray has served many different departments in his decade-long career in CI. […]
⚒️ 3 Ways CoachHub is Building a Culture of Compete ⚒️ It was 107℉ in Berlin at the time of recording. But CoachHub’s Global Head of Sales Enablement […]
🍞 Breadcrumbing Your Way to Battlecard Success 🍞 It was — dare I say — the most fun edition of the Competitive Enablement Show LIVE we’ve […]
🃏 Good Things Come In 5’s 🃏 Or is it 3’s? Anyway, without divulging too much, the content team has been working on a […]
🎙️ Enabling Product Teams with Competitive Intel 🎙️ Datto’s Dustin Ray breaks competive intelligence into three categories: ⚔️ Tactical Intelligence – How are we enabling sales […]
😧 Competing in Uncertainty 😧 As an avid talk radio fan and lover of podcasts, I couldn’t be more excited to release our first-ever mailbag episode! […]
🦸 I Need a Hero (Section) 🦸 What’s the number one mistake companies make when building comparison pages? According to Federico Jorge, Founder at Stack Against and […]
🪑 Please, Take a Seat 🪑 Pop quiz! Should competitive enablement live under: a) Product? b) Marketing? c) Strategy? d) Somewhere else altogether? Well, Jennifer Roberts has experienced […]
🆕 Introducing Four New Klue Original Series 🆕 Klue Originals has such a great ring to it. Kind of like Netflix Originals. But since readers of […]
🎙Building Competitive Content Sales Reps Love 🎙 Shopify’s Competitive Intelligence Ambassador Brock Everett spent 10 years in sales — and it shows. (In a good way.) […]
🎙Lessons from a Career in Compete 🎙 Have you ever finished a conversation with someone and realized: That’s easily one of the smartest people […]
This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version here, and […]
📊 Reporting Saves (Work) Lives📊 If you’re not providing value, you’re just taking up space. Compete experts know that their Competitive Enablement programs are […]
🧑🌾 Sometimes the Needle is the Hay 🧑🌾 Everyone is looking for the needle in the haystack. The silver bullet. The magic elixir. But what […]
🎙 We’re Doing it Live! (ish) at IntelliCon 2022 🎙 Adam loves to talk about his Masters’s Degree in journalism. And for once, he had […]
🚗 On the Road Again, Just Can’t Wait to Get on the Road Again 🚗 The Zoom fatigue is real. And while having to dress […]
🎙 First 100 Days of the McCotter-Bicknell Administration at ClickUp 🎙 Actually, the topic and title of this episode of the Competitive Enablement Show is all about […]
✅ Crafting Competitor Claims ✅ “You need your customers to trust you. If you’re running around saying something that’s egregiously false…you’re going to look pretty silly..” […]
💪 Making the Most of Your Inheritance 💪 “Inheriting competitive content may feel like a good thing at the start. But in reality…” Building […]
This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]
⛑ How Red Hat Enables More Than 5000 Enterprise Sellers ⛑ “You’re great at running compete but you’re terrible at taking compliments.” Just when […]
🏆 Competing as a Market Leader 🏆 Market leaders need to continually be refreshing their competitive knowledge and intel. Because we all know that […]
🧑💻 Building Competitive Comparison Pages 🧑💻 ❌ “If you’re not educated enough in understanding your differences, you’ve already lost the battle” ❌ We talk […]
This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Listen to the episode […]
📰 Building Your Next Competitive Intelligence Newsletter 📰 Just like the family newsletter ends up in the trash more often than on your must-read list, a […]
🧑💻 Building Competitive Comparison Pages 🧑💻 Win-loss analysis is as much about celebrating the wins as it is learning from the losses. But we […]
“This might be the best top 10 I’ve seen since David Letterman went off the air,” – Anonymous Full disclosure, I am the author […]
🎙️The Secret to Establishing Competitive Enablement for the Enterprise with Chris Agnoli 🎙️ Competitive Enablement is quickly becoming something that no company can live without. […]
🎧 Everyone loves a ‘Best Of’ 🎧 “You’ll hear some of Adam and my less bright moments” 21 episodes. 26 guests. Persistent technical issues. And a […]
💵 Maybe Everyone Will Get a Boat…I’d Like a Boat 💵 I have a confession to make: I am new to the world of startups. So […]
This is the latest edition of our VERSUS series, where we dive into how the biggest businesses compete to win. Catch the audio version […]
🎧 Putting Competitive Intel into Action 🎧 “It was an email from my boss saying, ‘Hey, can you give me a quick call’. You […]
🔨 Nailing your next win-loss interview 🔨 Sales reps are wrong about why they won or lost a deal 60% of the time. Ryan Sorley, […]
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