Learn how K2 increased head-to-head wins against their known competitors with Klue.
K2 is a software platform that allows organizations to quickly build and run business applications that include forms, workflow, data and reports without having to invest in a big IT shop.
B2B Software
Better document version control and delivery to sales.
With a lean Product Marketing team owning competitive intelligence, was looking to improve the competitive enablement program at K2.
Without a dedicated tool, version control of competitive content was difficult to manage with Sharepoint as the primary way for sharing intel to Sales.
To cut down on the substantial time spent collecting intel and updating static documents, K2 need a tool that could do a lot.
Learn how K2 increased their win rate against known competitors by streamlining their competitive enablement efforts with Klue.