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90 days to better competitive insights.

In this webinar, learn firsthand how Tracy Berry launched a formal competitive intelligence program at ServiceMax, the global leader in service execution management.

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About The Speaker


Tracy Berry
Senior Competitive Strategy Manager, ServiceMax

Tracy has spent nearly her entire career in competitive intelligence and strategy. She was an intelligence officer at NSA and CIA for over 12 years, followed by several years running her own Competitive Intelligence consulting firm. After taking time out from CI to explore her passion for equestrian sports as a horse show manager on the West Coast, she returned to the corporate world in 2014 to launch the Competitive Intelligence function for a major mortgage insurance firm. Since July 2018, Tracy has been at ServiceMax, where she has built out the competitive strategy function for this global software company.

Tracy resides in the heart of California wine country with her winemaker fiancé Jon, dogs Bella and Toby, and crazy cat Hedwig. Jon and Tracy also own a home in Burgundy and split their time between the U.S. and France. Tracy’s French is poor but improving, and she has developed a passion for French food and wine.