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Your Guide to Conducting Competitive Win-Loss Interviews_Website Resource_2024 (1)-1
GUIDE

How to Conduct Win-Loss Interviews

Everything you need to nail that next win-loss call.

Sales reps are wrong about why they win or lose deals more than 60% of the time.

It’s time to take the guesswork out of your win-loss analysis. Learn the essentials to conducting win-loss effectively, including:

  • 4 secrets to conducting an interview that generates the most competitive insights.
  • 10 sections that guide your interviews and when to introduce them.
  • 50+ questions that you can take for your next win-loss call. Today.

From the experts

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Miko Bird, Acquia

"Win-loss interviews provide us with
a rich source of competitive insights
and intel which we use to increase
awareness in sales and arm sellers
with effective tools & strategies to win."

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Ryan Sorley, Klue

"Direct buyer intelligence gathered and analyzed in a thoughtful and prescriptive manner not only increases the value of competitive programs exponentially but fuels strategic planning across the organization."

Headshot_BlueCircle_Ciana_Abdollahian-3

Ciana Abdollohian, Zerto

"The market is saturated with vendors so competitive insights are critical to our ability to sell... now we have more competitive content as a result of the win-loss program."m"