The best product marketers check in with their reps regularly. Download this template to start measuring the impact of your competitive program.
This template will help you launch an internal survey to:
🔍 Identify knowledge gaps reps currently have to help you find ‘quick wins’
👀 Spot new competitors that are emerging and giving reps trouble
🔮 Get visibility and feedback into what reps want
💸 Prove your impact by tracking improvements in seller confidence
“Building a competitive program without input from sales would be a waste of time. Aligning with my sales team from the beginning is what helped me stay on track and understand what to change along the way.”
“We run a survey to get that touchpoint on where our competition is the highest.”
"Being able to overlay a confidence score and say ‘not only are we winning more against these competitors, but our reps are feeling more confident going against them,’ you're now starting to tell a compelling story to leadership.”