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PLAYBOOK

Your 2021 Competitive Enablement Playbook

Insights from the leaders who have built winning competitive programs at companies like Cisco, Dell, Salesforce and Slack.

Only 4% of product marketers are very confident that their sales teams are using their competitive content.

In this playbook, we breakdown the top tips for building a competitive strategy, including:

- HOW to collect competitive intel at scale,
- WHY you need to put quality of CI content over quantity, and

- HOW you can enable your sales team to confidently navigate competitive conversations with prospects.

Learn what it takes to build a competitive strategy that enables your teams to win more deals.

Findings from the 2021 Competitive Enablement Summit. Want to learn more? Access the speakers and sessions here.

Don't just Compete. Win.

Build your competitive playbook with the help of leaders from winning companies.

Competitive Enablement Playbook