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WATCH THE EPISODE

How to build comparison pages that crush your competitors

WATCH EPISODE
SaaS buyers are completing 60% of their decision before they even talk to a sales rep.

So, how do you differentiate from competitors before your sales team even starts talking with the buyer?

We know an expert that can help.

Federico Jorge, Founder of StackAgainst, shared the secrets to building a competitive comparison page. We got tactical on this episode and dove into:

What you need to do to shape your company's narrative as the ultimate problem solver.
The biggest comparison page mistakes currently being made.
Plus, Federico will break down REAL examples of comparison pages he's built.

About The Speakers

Federico Jorge
Founder, StackAgainst

Federico is a conversion copywriter with a passion for competitive marketing.

His love for marketing started with classic campaigns like Avis’ “We Try Harder”.

As Federico focused his career on SaaS companies, he found an untapped opportunity. He combined his love for competitive marketing and tech, and founded Stack Against to help SaaS products stand out in a crowded marketplace.

Since launching Stack Against in 2021, Federico and his team have helped companies like FreshBooks, Cloudways, and Signaturely steal leads from big players like Quickbooks, WP Engine, and DocuSign.

Connect with Federico on LinkedIn.

Adam McQueen
Content Manager, Klue

Klue's Content Lead and Host Adam McQueen brings his natural curiosity, bright smile, and charm to every interview, panel and webinar he hosts. A graduate of UBC's Journalism Program, and originally from Jolly Old England, Adam lives, breathes, eats and sleeps all things compete.

Away from the mic, Adam is a competitive rugby player, attempts to train his puppy, and devours podcasts.

Connect with Adam on LinkedIn.

Listen to the Podcast

Now on Spotify or Apple Podcasts.