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9 Steps to Establish Competitive Enablement in Your Company

Learn how to help your sellers close competitive deals with ease.

 

We identify sellers that are heavy users of competitive intel. We’ll surface that up and can then show that their win rate is better 
than those not using it. This way we can quantify impact.

Jennifer Roberts,
Senior Director, Marketing Strategy @ ServiceTitan

Headshot_BlueCircle_Jennifer_Roberts

 

Over 90% of revenue leaders we spoke with said their deals are more competitive this year. There are more people chasing less pie.

How do you turn ‘closed lost’ into ‘closed won’ when selling against even more competitors?

We’ve put together a list of nine steps to help you get started (plus some extra resources to help you along the way).

This is the most tactical (and usable) resource sharing how other competitive enablement experts:

🚀 Prioritize to provide the quickest time-to-value for the business

🏆 Become a seller’s secret weapon in a competitive deal

🤝 Build objectives and metrics to set themselves up for success

After nailing these nine steps, you’ll help your sellers close competitive deals with ease.

(Maybe they’ll even bring you along to President’s Club.)